Chiropractor Rebrand
Client Overview
Dr.Pinchas Noyman is an independant chiropractor, stationed in Herzelia, Israel. With many years of experiance, he specialises in a veriaty of technics which allow him to treat a wide veriaty of people in a unique way for each individual.
Project Description
This project included a branding book and styleguide, with a new logo, color pallate and mockups for different products and advertations.
sketching the concept
To create the logo I started with rough sketches that focused on the concept of family. I tried a simple and clear look as well as a more abstract one, using different inspirations. The sketches were then recreated digitaly with the desired colors for the project.
Refining in a digital format
After discussing with the client we chose to keep asimpler motif by using sillouettes to showcase a familial connection. After trial and error while adding accents and gradiant halos, representing the spine and one of the technics used by the client (electro-magnetic waves), the final design was completed.
Final Design
Brand Colors
The colors for the brand signify intelligence, health and growth. The shades and hues are dark or dimmed versions of the colors to express a calm nature. They were chosen to reassure and welcome the audience. As blue is a color commonly used for medical purposes, it was used as main color for the brand, with green as its complimentory color adding accents and definition to the designs.
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Fonts
For the brand’s fonts, I wanted a simple and easy to understand design, without any serifs. I chose a font with many different weights so I could use it for every element and keep a coherent look through-out.
Office Stationary
Posters and Adverts
Additional Products
To view a digital banner, made for this project click the button