NotaNova Branding
Overview
NotaNova is an app made with a focus on students. The idea was to create an app that with the use of AI captures, organizes and understands every academic facet of the student and fullfiles their studious needs, to allow for a practical and focused learning enviroment.
Project Description
This branding is a part of the NotaNova UI/UX project. Presented bellow is a short branding book which includes the making of the logo, color pallate and fonts.
sketching the concept
When creating the logo, we wanted to incorporate elements that would signify learning and AI while keeping the look minimal, clean and modern. In order to do that we used a wave – to represnt brainwaves, and a star – to represent the advancement of AI.
Final Design
A gradient was added for dimention, and to give an illusion of movement while bringing the logo to life.
Brand Colors
The colors for the brand signify intelligence, growth and a clarity of thought. They were used to promote and alevate the learning expirience. The gradient shows their colaboration when learning.
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Fonts
For the brand’s fonts, a clear and easy to read font was selected and used in different weights.
To get more detailes regarding the process of making the app (S.W.O.T, personas, styleguide…), please click the button or refer to UI/UX category.